Raising Venture Capital finance for early stage technology companies is difficult. Many point to an apparent reduction in capital available for early stage ventures – “the funding gap” – as a key factor in this. Equally important, however, is the limited understanding amongst entrepreneurs of what  investors want, resulting in a high proportion of investment propositions failing to meet investment criteria.

Here, Gregory Tanner Managing Partner of Aspen Capital Fund sets out some tips for attracting  investment.

1. Understand What VC Is All About

2. Think Big

3. Be Commercial Not  Service Oriented

4. Demonstrate The Business Case

5. Get External Validation

6. Know What You Don’t Know

7. Get Above The Noise